Runway
An AI creative tools company known for video generation and editing with models like Gen-2.
Definition
Runway is an AI company focused on creative tools, best known for their video generation models (Gen-1, Gen-2) that can create and edit video from text prompts or images. Their suite includes tools for video generation, image editing, motion tracking, and other creative AI applications.
Runway has positioned itself at the intersection of AI and creative production, partnering with film studios and creative agencies.
Why It Matters
Runway represents AI's entry into professional creative workflows—their tools are used in actual film and TV production, not just experiments. Understanding their capabilities helps creative teams plan for rapidly changing production possibilities.
Video generation will transform content marketing as image generation has over the past two years.
Examples in Practice
A commercial production company uses Runway to generate B-roll footage and background plates, reducing shoot days and location costs.
A social media team creates video variations for testing using Runway's generation capabilities, iterating on creative concepts without production overhead.