Natural Language Processing (NLP)
The field of AI focused on enabling computers to understand, interpret, and generate human language.
Definition
Natural Language Processing (NLP) is a branch of artificial intelligence focused on enabling computers to understand, interpret, and generate human language. NLP powers everything from search engines and chatbots to sentiment analysis and machine translation.
Modern NLP has been transformed by large language models, which use deep learning to achieve unprecedented language understanding. Tasks like summarization, translation, question answering, and content generation have dramatically improved.
Why It Matters
NLP is the foundation of most AI marketing tools—from SEO platforms that analyze content to chatbots that handle customer queries. Understanding NLP capabilities helps marketers choose and use AI tools effectively.
As NLP advances, new marketing applications emerge: better sentiment analysis, more nuanced content optimization, and increasingly natural customer interactions.
Examples in Practice
SEO tools use NLP to analyze content quality, topic coverage, and semantic relevance—understanding meaning beyond keyword matching.
Social listening platforms use NLP to categorize millions of mentions by sentiment, topic, and intent, enabling real-time brand monitoring.