Bizzabo
A modern event experience platform for professional in-person and hybrid events.
Definition
Bizzabo is an event experience operating system designed for B2B marketers and event professionals. The platform emphasizes attendee engagement, event personalization, and data-driven event optimization.
Bizzabo provides event marketing tools, registration, networking features, and post-event analytics. The platform focuses on professional events with features for sponsors and exhibitors.
Why It Matters
Bizzabo represents the modern approach to event technology, emphasizing experience over logistics. The platform data capabilities help event marketers prove ROI and optimize future events.
Understanding event experience platforms helps marketers design events that drive engagement and business outcomes.
Examples in Practice
A software company uses Bizzabo to create personalized agendas for conference attendees based on their interests and role. The AI-powered networking connects relevant attendees before the event.
Marketing teams analyze Bizzabo data to identify which sessions and speakers drove the most engagement, informing content strategy for future events.