Eventbrite
A leading event ticketing and management platform for in-person and online events.
Definition
Eventbrite is a global event technology platform enabling organizers to create, promote, and sell tickets to events. The platform serves events ranging from small workshops to major conferences and festivals.
Eventbrite provides event discovery, registration management, ticketing, and promotional tools. The platform integrates with marketing tools and offers analytics for event performance.
Why It Matters
Eventbrite has become synonymous with event ticketing, particularly for community and professional events. Understanding the platform helps event marketers reach attendees through its discovery ecosystem.
The platform role in democratizing event creation has influenced how brands approach experiential marketing and community building.
Examples in Practice
A professional association uses Eventbrite to manage conference registrations, offering early bird pricing and different ticket tiers. The platform handles check-in and attendee communications.
Small businesses host workshops and networking events on Eventbrite, leveraging the platform discovery features to reach new audiences in their area.