Disney+
Disney's streaming platform featuring Marvel, Star Wars, Pixar, National Geographic, and Disney content.
Definition
Disney+ is The Walt Disney Company's flagship streaming service, launched in 2019 with instant access to Disney's vast content library. The platform houses content from Disney, Pixar, Marvel Studios, Lucasfilm (Star Wars), and National Geographic, along with original series and films.
Disney+ has grown to over 150 million subscribers globally, driven by franchise content and family-friendly programming. The service has become central to Disney's direct-to-consumer strategy, with theatrical films moving to Disney+ after shortened theatrical windows.
Why It Matters
Disney+ represents the most IP-driven streaming strategy, demonstrating how franchise ownership creates sustainable competitive advantage. The platform's success has validated the bundled entertainment approach (with Hulu and ESPN+).
For content professionals, Disney+ originals offer opportunities to work within beloved franchises - Star Wars series, Marvel shows, and Pixar specials have become prestige television.
Examples in Practice
The Mandalorian proved Star Wars series could match theatrical production quality while building subscriber loyalty through weekly release strategies.
Marvel's Disney+ series became essential MCU viewing, making streaming subscription nearly mandatory for fans following interconnected narratives.
Disney+ Hotstar in India has built the platform's largest market through cricket streaming rights combined with entertainment content.