Lead Capture
Systems for collecting contact information from event attendees or booth visitors.
Definition
Lead capture refers to the systems and processes for collecting contact information and interest data from event attendees or booth visitors. This includes badge scanning, business card collection, form completion, and integration with marketing systems.
Effective lead capture balances thoroughness with convenience—gathering enough information for follow-up without creating friction that deters participation. Integration with CRM and marketing automation enables timely follow-up.
Why It Matters
Events generate tremendous lead potential, but only if contacts are captured effectively. Poor lead capture wastes the opportunity that event investment created.
For marketing and sales teams, lead capture quality directly determines event ROI.
Examples in Practice
Badge scanning at a booth captures attendee data instantly, with notes added about specific interests for personalized follow-up.
Lead capture forms include qualifying questions that help sales prioritize follow-up effort on the best prospects.
Automatic CRM integration ensures leads are routed to appropriate sales reps within minutes of capture.