UTA (United Talent Agency)
A major talent agency representing artists across film, television, music, digital, and books.
Definition
United Talent Agency (UTA) is one of the largest talent agencies globally, representing artists and entertainment professionals across film, television, news, music, gaming, comedy, digital media, books, and live entertainment.
Founded in 1991 through a merger, UTA has grown to represent thousands of clients including actors, directors, producers, writers, musicians, and social media personalities. The agency is known for its strong presence in emerging platforms and digital talent.
Why It Matters
UTA has been particularly progressive in embracing new media, representing top YouTube creators, podcasters, and digital influencers alongside traditional talent. This makes them relevant for brands exploring influencer partnerships.
Their literary and podcast divisions also represent thought leaders and authors, creating opportunities for speaking engagements and content licensing.
Examples in Practice
UTA represents major film directors and actors for studio projects while also handling book deals for celebrity memoirs. Their digital division represents top content creators with millions of followers across platforms.
The agency has pioneered representation for podcasters, securing advertising deals and network partnerships for independent shows.