CAA (Creative Artists Agency)
The largest talent and sports agency representing top artists, athletes, and entertainment properties worldwide.
Definition
Creative Artists Agency (CAA) is one of the largest and most influential talent agencies in the world, headquartered in Los Angeles. Founded in 1975, CAA represents a vast roster of actors, directors, musicians, athletes, broadcasters, and other entertainment professionals.
Beyond talent representation, CAA has expanded into sports, branding, venture investments, and corporate consulting. The agency is known for its packaging approach, bundling talent across multiple projects, and its influence on major entertainment deals.
Why It Matters
CAA sets industry standards for talent representation and deal-making. Understanding their influence helps professionals navigate entertainment business relationships and recognize how major agencies shape career opportunities, project development, and industry trends.
For businesses seeking celebrity partnerships or entertainment talent, CAA is often the first point of contact for A-list representation.
Examples in Practice
CAA represented the key talent package for major franchise films, negotiating unprecedented backend deals for actors. In sports, CAA has grown into a dominant force, representing NFL quarterbacks, NBA stars, and Olympic athletes.
The agency also operates CAA Brand Consulting, advising Fortune 500 companies on celebrity partnerships and entertainment marketing strategies.