WME (William Morris Endeavor)
A major global talent agency formed from the merger of William Morris Agency and Endeavor.
Definition
William Morris Endeavor (WME) is a leading entertainment and media company formed from the 2009 merger of William Morris Agency and Endeavor. Owned by Endeavor Group Holdings, WME represents artists, performers, athletes, and other entertainment professionals globally.
WME operates across film, television, music, theater, digital media, and live events. The parent company Endeavor also owns UFC, Miss Universe, and the Professional Bull Riders, creating a diversified entertainment empire.
Why It Matters
WME represents a significant portion of top-tier talent and influences major entertainment deals. Their cross-platform approach connects talent with opportunities across traditional and emerging media.
Understanding WME structure helps industry professionals navigate talent acquisition, licensing, and entertainment partnerships.
Examples in Practice
WME represents actors for major film franchises, negotiating complex multi-picture deals with studios. The agency packages television projects, bringing together showrunners, writers, and talent for streaming platforms.
Through Endeavor, WME has expanded into sports ownership and production, creating new opportunities for cross-promotion and talent integration.