Byline Article
An article published under a spokesperson's name in trade or business publications.
Definition
A byline article is a contributed piece published under an executive's or expert's name in trade publications, business media, or industry outlets. Unlike op-eds focused on opinions, byline articles typically provide practical insights, how-to guidance, or trend analysis relevant to the publication's readership.
Byline programs are common B2B PR tactics—regular contributions to industry publications build thought leadership, provide SEO value through backlinks, and keep companies visible to target audiences.
Why It Matters
Bylines provide extended platforms for demonstrating expertise and reaching industry audiences. They build searchable content libraries, support SEO through quality backlinks, and provide materials for sales enablement and social sharing.
For trade publications, quality contributed content supplements staff-produced material on relevant topics.
Examples in Practice
A monthly byline program in key trade publications keeps a company consistently visible to industry decision-makers.
A byline on emerging technology establishes an executive as a forward-thinking expert, generating conference invitations.
A series of bylines becomes the foundation for an industry book that further elevates the author's profile.