Message Architecture
The structured framework that organizes key messages hierarchically to ensure consistent communication across all channels.
Definition
A systematic organization of messaging elements that establishes primary messages, supporting points, and proof points in a logical hierarchy.
Provides foundation for all communication materials while allowing flexibility for different audiences and channels.
Why It Matters
Ensures message consistency across all communication touchpoints while enabling targeted adaptation for different stakeholder groups.
Streamlines content creation and spokesperson training by providing clear structure and prioritization of messaging elements.
Examples in Practice
A software company organizing product benefits, customer success stories, and technical specifications into a clear messaging hierarchy.
A nonprofit structuring their mission, impact data, and beneficiary stories into consistent messaging framework for fundraising.
A merger announcement organizing strategic rationale, stakeholder benefits, and implementation timeline into clear communication architecture.