Format Rights
The rights to adapt a television show concept for production in different countries or markets.
Definition
Format rights grant permission to produce local versions of television programs in different markets. The licensee creates new episodes following the original show's format, rules, and structure while adapting for local culture, language, and talent.
Format deals typically include a production bible, consultant access, and brand guidelines. They generate ongoing royalties based on episodes produced and may include options for spin-offs or digital adaptations.
Why It Matters
Format licensing enables proven concepts to reach global audiences through culturally relevant adaptations. Local productions often outperform imported versions by featuring domestic talent and cultural references.
For format owners, international versions generate revenue without production investment. Each successful adaptation also strengthens the brand for future licensing while validating the format's universal appeal.
Examples in Practice
A reality competition format sells to 50 countries, generating more revenue from international versions than the original production after accounting for local sponsorships.
A game show format adapts successfully across cultures by maintaining core mechanics while allowing local hosts to bring regional humor and style.
A scripted drama sells format rights to three European countries, each producing their own version with local casts while the original seasons continue streaming globally.