Damage Assessment
Systematic evaluation of reputation and business impact following negative events or adverse publicity.
Definition
The comprehensive analysis of reputational, financial, and operational impact following crisis events or negative publicity.
Involves measuring changes in stakeholder perception, media coverage sentiment, and business metrics to quantify crisis effects.
Why It Matters
Provides objective data for evaluating crisis response effectiveness and informing future preparedness strategies.
Helps organizations understand true impact versus perceived impact, enabling appropriate resource allocation for recovery efforts.
Examples in Practice
A retailer measuring customer sentiment, sales data, and brand perception surveys following a product recall announcement.
A tech company analyzing user churn, media coverage tone, and investor sentiment after a security breach disclosure.
A university tracking enrollment inquiries, donor responses, and media coverage following a campus safety incident.