Esports Franchise
A professional competitive gaming team operating within a league structure, often with city-based branding.
Definition
Esports franchises mirror traditional sports organizations with permanent league membership, geographic representation, and revenue sharing. Major leagues like Overwatch League and Call of Duty League operate franchise models.
Franchise fees can exceed $20 million, with teams building dedicated facilities, fan bases, and merchandise operations similar to NBA or NFL teams.
Why It Matters
Esports franchises represent a new category of sports entertainment investment. Brands partner with franchises to reach young, digitally-engaged demographics that traditional sports struggle to attract.
For event professionals, esports requires unique venue considerations including internet infrastructure and broadcast facilities.
Examples in Practice
The LA Gladiators operate as an Overwatch League franchise with dedicated arena matches, merchandise lines, and regional sponsorships. Cloud9 holds franchises across multiple esports leagues.
City-based franchises like the Atlanta FaZe build local fanbases through community events and regional marketing.