Simulcast
Broadcasting content simultaneously across multiple platforms or distribution channels.
Definition
Simulcasting makes content available across platforms at the same moment. It eliminates time-based exclusivity, reaching audiences wherever they prefer to watch.
The approach maximizes launch impact by enabling audience choice. However, it complicates measurement and attribution across platforms.
Why It Matters
Simulcast strategies must balance reach against cannibalization concerns. Understanding simulcast dynamics helps optimize multi-platform content distribution.
For advertisers, simulcast tracking requires cross-platform measurement capabilities.
Examples in Practice
NFL games simulcast across broadcast, cable, and streaming. "Oppenheimer" IMAX simulcast with standard screenings. Award shows simulcast across network and streaming platforms.
Anime simulcasts from Japan to global streaming platforms enable fans to watch hours after Japanese broadcast.