Vevo
Music video hosting platform powering official artist channels on YouTube and connected TV.
Definition
Vevo is a music video hosting and distribution service jointly owned by Universal Music Group, Sony Music Entertainment, and Warner Music Group. The platform powers official artist channels on YouTube and distributes music videos to connected TV platforms, reaching over 25 billion monthly views.
While not a standalone streaming app for most users, Vevo's infrastructure underlies the music video ecosystem on YouTube and provides analytics, ad sales, and distribution services for major label content.
Why It Matters
Vevo's infrastructure determines how major label music videos appear and monetize across YouTube. Artists signed to major labels work within the Vevo ecosystem whether they realize it or not.
The platform's connected TV distribution reaches living room screens where music video viewing has grown significantly, creating premium advertising environments.
Examples in Practice
Vevo's YouTube channel syndication means individual artist channels benefit from Vevo's ad sales relationships and optimization expertise.
The platform's DSCVR series and original content provides emerging artist exposure through curated programming beyond algorithmic discovery.
Vevo's connected TV apps on Apple TV, Roku, and smart TVs have grown music video viewing beyond mobile and desktop environments.