GEO (Generative Engine Optimization)
Optimizing content to appear in AI-powered search engines and chatbots like ChatGPT and Perplexity.
Definition
Generative Engine Optimization (GEO) is the practice of optimizing content to be discovered, cited, and recommended by AI-powered search engines and large language models. Unlike traditional SEO focused on ranking in search results, GEO aims to make content the source that AI systems reference when answering user queries.
Why It Matters
As users increasingly turn to AI chatbots and generative search for answers, traditional search traffic is declining. Brands that optimize for GEO ensure their content remains discoverable in this new paradigm. Being cited by AI systems builds authority and drives qualified traffic.
Examples in Practice
Creating comprehensive, well-structured content that AI can easily parse and cite. Including clear definitions, statistics, and expert quotes that LLMs prefer to reference. Building topical authority so AI systems recognize your brand as a trusted source. Optimizing for conversational queries that match how users ask AI assistants.