Pitch Deck
A visual presentation used to sell a film or TV project to investors or studios.
Definition
A pitch deck is a visual document presenting a film or television project to potential financiers, studios, or streaming platforms. It typically includes logline, synopsis, visual references, comparable projects, target audience, creative team bios, and budget overview.
Why It Matters
A compelling pitch deck is often the first step in getting a project greenlit. It must quickly communicate the project's potential and differentiation in a competitive market where decision-makers review hundreds of projects.
Examples in Practice
A director creates a 15-page deck with mood boards, storyboards, and casting wish lists. A producer presents market comparables showing similar films' box office performance. The deck includes letters of intent from attached talent.