ChatGPT
OpenAI's conversational AI assistant powered by GPT models, widely used for content creation, research, and task automation.
Definition
ChatGPT is a conversational AI assistant developed by OpenAI, powered by their GPT (Generative Pre-trained Transformer) large language models. It can engage in natural dialogue, answer questions, write content, analyze data, generate code, and assist with various tasks through text-based conversation.
ChatGPT has become one of the fastest-adopted technologies in history, with over 100 million users within months of launch. It's used across industries for content creation, customer service, research, coding assistance, and creative work.
Why It Matters
ChatGPT has fundamentally changed content creation and information seeking. Marketers use it for everything from brainstorming to drafting to analysis. Understanding its capabilities and limitations is essential for modern marketing.
As ChatGPT integrates web browsing and plugins, it becomes another platform where brand content can be discovered and cited, making GEO optimization relevant.
Examples in Practice
A content marketer uses ChatGPT to generate blog post outlines, draft social media copy, and brainstorm campaign ideas, then refines the outputs with human expertise.
A customer success team uses ChatGPT to help draft response templates, summarize customer feedback, and identify common issues from support tickets.