Peacock
NBCUniversal's streaming service featuring NBC content, Universal films, and live sports.
Definition
Peacock is NBCUniversal's streaming platform, offering NBC broadcast content, Universal films, original series, and live sports including Premier League soccer and Sunday Night Football. The service operates in free, Premium, and Premium Plus (ad-free) tiers.
Named after NBC's iconic logo, Peacock leverages NBCU's content library including The Office, Parks and Recreation, and Saturday Night Live alongside originals like Bel-Air and based-on IP reboots.
Why It Matters
Peacock's free tier provides ad-supported access that lowers barriers to viewership. For advertisers, this creates premium inventory in desired programming environments.
The platform's sports rights, particularly Premier League and Olympics coverage, differentiate it from entertainment-focused competitors.
Examples in Practice
The Office's exclusive move to Peacock demonstrated how library content can drive streaming subscriptions, justifying the reported $500 million rights cost.
Peacock's free tier strategy has built a large user base that can be converted to paid subscribers through premium content and reduced advertising.
Live sports streaming on Peacock reaches cord-cutters who might otherwise miss NBC's traditional broadcast sports programming.