Limited Release
A film opening in a small number of theaters, typically in major markets only.
Definition
Limited release involves opening a film in relatively few theaters—often under 1,000 screens, sometimes under 100—typically in major markets like New York and Los Angeles. This strategy suits specialty films that benefit from concentrated marketing and critical attention.
Limited releases may expand based on performance, or remain constrained for films targeting specific demographics or seeking awards recognition.
Why It Matters
Limited release offers alternatives to wide release economics, allowing smaller films to find audiences without massive marketing budgets. The strategy can build momentum through word-of-mouth before broader expansion.
For specialty distributors, limited release expertise represents core competency in nurturing films to optimal commercial and critical outcomes.
Examples in Practice
A24 has mastered limited release strategy, building films like "Everything Everywhere All at Once" from limited openings to wide success. Awards contenders often use limited release to qualify for consideration before expanding.
International films frequently use limited release in the US to gauge audience interest before broader distribution.