Release Radar
Personalized Spotify playlist featuring new music from artists a user follows.
Definition
Release Radar is Spotify's personalized playlist that automatically updates each Friday with new releases from artists a user follows, plus algorithmic recommendations of similar new music. It's one of the platform's most important discovery mechanisms.
Getting onto fans' Release Radars requires both follower acquisition and consistent release activity. The playlist helps maintain audience connection between major releases through singles and other content.
Why It Matters
Release Radar is a primary way fans discover new music from artists they follow. Understanding how to maximize Release Radar presence ensures releases reach existing audiences.
For artists and labels, Release Radar optimization is essential for effective Spotify strategy.
Examples in Practice
An artist maintains Release Radar presence through a consistent single release strategy, staying in fans' weekly playlists.
Analyzing Release Radar add rates reveals what percentage of followers actively engage with new releases.
A feature collaboration introduces an artist to a featured artist's Release Radar audience, expanding reach.