EPK (Electronic Press Kit)
A digital package containing an artist's bio, photos, music, videos, and press materials.
Definition
An Electronic Press Kit (EPK) is a digital portfolio compiling everything needed to pitch an artist to media, venues, festivals, and industry professionals. Standard EPK components include biography, high-resolution photos, music samples, video content, press quotes, performance history, and contact information.
EPKs are hosted online (dedicated pages or platforms like Sonicbids) or compiled as PDFs. They serve as one-stop resources for anyone evaluating an artist for opportunities, replacing the physical press kits of previous eras.
Why It Matters
EPKs are often the first impression industry professionals have of an artist. A polished, comprehensive EPK signals professionalism and makes it easy for bookers, journalists, and labels to evaluate and promote the artist. A poor or missing EPK creates friction that costs opportunities.
Having EPK materials ready enables rapid response when opportunities arise.
Examples in Practice
A festival booker discovers an artist through their EPK's compelling video content and professional presentation, offering a slot.
A journalist uses EPK photos and bio directly in a feature story, appreciating the publication-ready materials.
A band's EPK distinguishes them from equally talented competitors whose amateur presentation undermines their pitch.