Film Festival
Curated event showcasing films, often premiere venue for new work.
Definition
A Film Festival is a curated exhibition of films, ranging from shorts to features across various genres. Major festivals like Sundance, Cannes, and Toronto serve as premiere venues where films debut to industry professionals, press, and audiences, often launching distribution deals.
Festivals vary by focus (genre-specific, regional, student work) and prestige. Top-tier festivals attract global media attention and can launch films to worldwide distribution, while smaller festivals provide valuable exposure and community.
Why It Matters
Festival premieres generate critical buzz and media coverage that can make or break independent films. Distributors attend major festivals specifically to acquire films, making festival acceptance crucial for filmmakers seeking distribution.
Festival laurels and awards provide marketing value throughout a film's release. "Sundance Official Selection" or "Cannes Winner" on posters and trailers signal quality and generate audience interest.
Examples in Practice
Whiplash premiered at Sundance, won awards, secured distribution, and launched its Oscar campaign. Get Out's Sundance premiere created buzz that contributed to its $255 million box office on a $4.5 million budget.
Strategic festival campaigns submit to prestigious festivals first, then use acceptance at top-tier festivals to leverage acceptance at smaller festivals, building momentum toward theatrical release.