Podcast PR
Securing guest appearances and mentions on podcasts to reach targeted audiences.
Definition
Podcast PR is the practice of securing guest appearances, mentions, and coverage on podcasts as a component of public relations strategy. This includes identifying relevant shows, pitching hosts, preparing spokespeople, and tracking results across the growing podcast ecosystem.
Unlike traditional media where space is limited, podcasts offer long-form conversations that allow deeper exploration of topics and personality. Podcast audiences also tend to be highly engaged and loyal, making these placements valuable for brand building and thought leadership.
Why It Matters
Podcasts have become a primary information source for influential audiences, yet many PR programs neglect them. Podcast PR opens access to engaged, niche audiences that may be difficult to reach through traditional media.
For brands, podcast appearances build trust through extended conversations in ways that brief quotes in articles cannot.
Examples in Practice
A SaaS company's CEO becomes a regular guest on industry podcasts, establishing thought leadership that generates inbound partnership interest.
A book author secures 20 podcast appearances around launch, reaching more total listeners than a national TV appearance would.
A B2B brand identifies the 50 podcasts most popular with their target buyers and systematically secures guest spots on each.