DALL-E
OpenAI's text-to-image AI model that generates original images from natural language descriptions.
Definition
DALL-E (a portmanteau of "Dalí" and "WALL-E") is OpenAI's image generation model that creates original images from text prompts. DALL-E 3, released in 2023, dramatically improved prompt following and image quality.
Integrated into ChatGPT and available via API, DALL-E enables anyone to generate custom images—from photorealistic scenes to artistic illustrations—without design skills.
Why It Matters
DALL-E has transformed visual content creation, enabling rapid prototyping, custom imagery at scale, and visual ideation that previously required professional designers or expensive stock photography.
For marketing, it enables personalized visuals, rapid A/B testing of creative concepts, and previously impossible levels of visual customization.
Examples in Practice
An e-commerce brand generates unique product lifestyle images for each category page, creating consistent visual branding without expensive photo shoots.
A social media manager creates custom illustrations for daily posts, maintaining visual variety without exhausting stock photo libraries or design budgets.