Salesforce Marketing Cloud
Salesforce enterprise digital marketing platform for email, mobile, social, and advertising.
Definition
Salesforce Marketing Cloud is a digital marketing platform within the Salesforce ecosystem, providing tools for email marketing, mobile messaging, social media management, advertising, and customer journey orchestration.
The platform includes Journey Builder for automated customer journeys, Einstein AI for personalization, and Data Studio for audience management. It integrates deeply with Salesforce CRM and other clouds.
Why It Matters
Marketing Cloud represents enterprise-scale personalization and customer journey management. For Salesforce customers, understanding its capabilities enables unified customer experiences.
The platform data and AI features help marketers deliver relevant messages at scale across channels.
Examples in Practice
A retail brand uses Journey Builder to create automated customer journeys, triggering personalized messages based on browse behavior, purchase history, and predicted next best actions.
Marketing teams leverage Advertising Studio to sync audiences with major ad platforms, suppressing existing customers and targeting lookalikes.