Virtual Event Platform
Software that enables online events with features like live streaming, networking, virtual booths, and attendee engagement tools.
Definition
Virtual event platforms provide the digital infrastructure for online events—from simple webinars to complex multi-track conferences. Features include live and on-demand content, networking tools, sponsor/exhibitor spaces, gamification, and analytics.
The pandemic accelerated platform development, and virtual events have remained a standard option. Platforms now offer sophisticated experiences that, while different from in-person, deliver unique value like global reach and detailed analytics.
Why It Matters
Virtual events remove geographic barriers, enabling participation from anyone with an internet connection. They also cost less to produce and attend, making them accessible options for audiences and budgets that couldn't support in-person events.
The data generated by virtual events is far richer than in-person analytics. You can track exactly what each attendee watched, clicked, and engaged with—insights impossible to gather in physical spaces.
Examples in Practice
A global company replaces regional conferences with a single virtual event, reaching 5x more employees at 1/3 the cost while generating engagement data that shapes internal communications strategy.
A trade show's virtual component extends reach to international attendees who would never have traveled, adding 40% to total attendance and creating new sponsor opportunities.
A membership organization uses virtual event analytics to understand member interests, informing content development throughout the year.