Media Tour
A scheduled series of media interviews and meetings, often in a specific city or around an event.
Definition
A media tour is a concentrated schedule of media interviews and meetings, typically conducted in person in a media hub city or virtually over several days. Tours maximize spokesperson availability by clustering multiple interactions efficiently.
Media tours often coincide with major announcements, events, or book launches. Virtual media tours expanded during the pandemic and remain common.
Why It Matters
Media tours maximize coverage opportunities within limited spokesperson availability. Concentrated media activity can generate momentum and broader pickup.
Well-executed tours build relationships while efficiently generating coverage.
Examples in Practice
A New York media tour with 15 broadcast and print interviews over three days.
A virtual media tour connecting executives with journalists across time zones.
Satellite media tours enabling dozens of local TV interviews from one location.