Dayparting Strategy
Scheduling ads to run during specific hours or days when target audiences are most active and likely to convert.
Definition
Dayparting involves analyzing audience behavior patterns to determine optimal times for ad delivery. This strategy improves campaign efficiency by concentrating budget during high-performing time periods.
Effective dayparting requires analyzing conversion data, audience demographics, and business objectives. B2B campaigns often perform better during business hours, while consumer products may see higher performance during evenings and weekends.
Why It Matters
Dayparting can improve campaign ROI by 15-30% by eliminating spend during low-performing periods and concentrating budget when audiences are most engaged and likely to convert.
This strategy is particularly valuable for businesses with limited budgets or time-sensitive offers. Proper dayparting prevents budget waste and ensures ads reach audiences when they're most receptive to messaging.
Examples in Practice
B2B software: SaaS company runs LinkedIn ads only during weekday business hours (9 AM-5 PM) when decision-makers are actively researching solutions.
Restaurant delivery: Food delivery service increases ad spend during lunch (11 AM-2 PM) and dinner (5 PM-9 PM) hours when order volume is highest.
E-commerce retail: Online clothing store boosts ad budgets during evening hours (7 PM-11 PM) and weekends when consumers have more time for leisurely shopping.