Content Acquisition
The process of licensing or purchasing content rights for platform distribution.
Definition
Content acquisition encompasses negotiating rights to distribute films, shows, and other programming. Acquisition teams evaluate content value against licensing costs, considering audience appeal and strategic fit.
Rights structures vary—exclusive vs. non-exclusive, territory-specific, time-limited. Major deals increasingly involve output agreements guaranteeing future content from studios.
Why It Matters
Acquisition decisions shape platform identities and subscriber value. Understanding acquisition dynamics helps content sellers negotiate effectively.
For entertainment businesses, acquisition strategy directly impacts both costs and competitive positioning.
Examples in Practice
Netflix paid over $500 million for "Seinfeld" streaming rights. Sports leagues command premium acquisition fees due to live viewing value. Library acquisitions like Paramount's Nickelodeon catalog provide extensive back-catalog depth.
Acquisition teams balance fresh content needs against catalog depth requirements.