For Your Consideration Campaign
Organized promotional efforts to influence award voters and secure nominations and wins.
Definition
For Your Consideration (FYC) campaigns are strategic publicity efforts designed to bring projects and performances to the attention of award voters. These campaigns involve screenings, advertisements, mailings, events, and targeted outreach to voting bodies.
FYC spending has grown dramatically, with major campaigns costing millions of dollars as studios compete for prestige recognition that impacts careers and business outcomes.
Why It Matters
Awards success generates significant business value through heightened profile, extended theatrical runs, increased streaming viewership, and enhanced talent negotiations. Understanding FYC dynamics helps explain industry behavior during awards season.
For PR professionals, managing awards campaigns represents specialized expertise requiring voter relationships, strategic timing, and sophisticated messaging.
Examples in Practice
Netflix revolutionized FYC spending with campaigns like "Roma," reportedly investing $30-50 million to secure nominations and wins. The streaming platform's aggressive awards strategy has reshaped industry expectations.
Effective FYC campaigns often center on compelling narratives—personal stories of triumph, social relevance, or underdog status that voters find compelling beyond artistic merit alone.