Electronic Press Kit (EPK)
A digital press kit containing an artist's bio, photos, music samples, videos, and press coverage used to pitch media and venues.
Definition
An Electronic Press Kit (EPK) is a comprehensive digital package that presents an artist professionally to media, venues, labels, and industry professionals. Modern EPKs are typically hosted websites or PDFs containing biography, high-resolution photos, music samples, videos, press quotes, social stats, and contact information.
EPKs replace physical press kits while offering interactive elements—embedded audio players, video interviews, social media feeds—that make them more engaging and easier to share than static documents.
Why It Matters
An EPK is often the first impression an artist makes on industry gatekeepers. A professional EPK signals that an artist is serious, organized, and ready for professional opportunities. A poor or missing EPK suggests amateurism regardless of musical talent.
Venues, festival bookers, and media outlets receive hundreds of pitches. An EPK that immediately provides all needed information (music samples, photos, bios) dramatically increases consideration. Making people hunt for basic info guarantees your submission gets ignored.
Examples in Practice
An emerging band's professional EPK helps them land festival slots by providing bookers everything needed to evaluate and book them in one organized package.
A label A&R discovers an artist through social media, visits their EPK to get deeper context (bio, full catalog, press coverage), and the comprehensive presentation influences their decision to pursue signing.
A music journalist receives 50 EPKs weekly; those with embedded music players get heard, while those requiring file downloads get ignored—demonstrating that user experience matters.