Paramount+
Paramount Global's streaming platform featuring CBS, Paramount films, Showtime, and Star Trek franchise.
Definition
Paramount+ is Paramount Global's flagship streaming service, combining CBS broadcast content, Paramount Pictures films, Showtime programming, and original series. The platform houses iconic franchises including Star Trek, Yellowstone, and SpongeBob SquarePants.
Following the integration of Showtime into Paramount+, the platform offers premium content tiers that include Showtime series. The service reaches over 60 million global subscribers across the Paramount+ and Showtime bundle.
Why It Matters
Paramount+'s franchise depth - particularly Star Trek's expanded universe and Yellowstone's Taylor Sheridan properties - demonstrates how streaming services build subscriber loyalty through interconnected content worlds.
The platform's willingness to fast-track theatrical releases to streaming affects release window negotiations industry-wide.
Examples in Practice
The Yellowstone franchise has spawned multiple spin-offs (1883, 1923) that drive Paramount+ subscriptions while the flagship airs on linear Paramount Network.
Star Trek's streaming-era expansion has produced multiple concurrent series, serving dedicated fan communities that subscribe specifically for the franchise.
Paramount+'s NFL partnership provides exclusive game streaming that attracts sports viewers beyond entertainment subscribers.