Gaana
Major Indian music streaming service owned by Times Internet with extensive Bollywood and regional content.
Definition
Gaana is one of India's largest music streaming platforms, owned by Times Internet (part of The Times Group). The service offers over 45 million songs across Bollywood, Indian regional languages, and international catalogs to more than 200 million monthly users.
Gaana competes directly with JioSaavn for Indian market leadership, with strengths in editorial curation and regional language content. The platform offers free, Plus (ad-free), and HiFi subscription tiers.
Why It Matters
India's streaming market is large enough to support multiple major platforms. Artists and labels serious about the Indian market should maintain presence on both Gaana and JioSaavn to maximize reach across different user bases.
Gaana's strength in regional languages makes it particularly valuable for reaching non-Hindi-speaking audiences across India's diverse linguistic landscape.
Examples in Practice
Tamil, Telugu, and Punjabi music artists find dedicated audiences on Gaana that may differ demographically from JioSaavn users.
The platform's integration with Times Group's media properties creates cross-promotional opportunities with radio, television, and print.
Gaana Originals commissions exclusive content, offering artists platform-specific deals for original productions.