Variety
Premier entertainment industry trade publication covering film, television, music, and digital media since 1905.
Definition
Variety is the entertainment industry's trade publication of record, covering film, television, music, and digital media since 1905. Coverage includes industry news, box office analysis, executive profiles, and production coverage that informs industry understanding.
Variety's unique industry vocabulary and insider perspective serve professionals rather than general audiences. Reviews, box office tracking, and awards coverage influence industry perception and business decisions.
Why It Matters
Variety coverage shapes industry reputation and influences business opportunities. Features on executives, companies, and projects affect how the industry perceives and values them.
For entertainment professionals, Variety provides essential intelligence on deals, personnel moves, and market developments that inform career and business decisions.
Examples in Practice
A Variety feature on a production company's slate attracts investor interest and talent attachments that wouldn't have occurred without the coverage.
Box office analysis in Variety informs a studio's release strategy, with historical patterns guiding positioning decisions.
An executive profile in Variety elevates industry stature, leading to board opportunities and increased deal flow.