Virtual Concert
Live performances delivered to remote audiences through digital platforms.
Definition
Virtual concerts are live music performances delivered to remote audiences through digital platforms. These range from simple livestreams to sophisticated productions incorporating interactive elements, virtual venues, and immersive technologies.
Virtual concerts emerged as a necessity during COVID-19 and have since evolved into a complement to rather than replacement for live shows. They enable global reach, create additional revenue streams, and provide access to fans who can't attend in-person events.
Why It Matters
Virtual concerts expand an artist's addressable audience beyond geographic constraints. They provide additional monetization opportunities and keep fans engaged between tours.
For the live industry, virtual capabilities have become an expected offering that extends the value of live performances.
Examples in Practice
An artist sells 50,000 virtual tickets at $20 each for a concert that can only hold 5,000 in-person, dramatically expanding revenue.
A virtual concert allows fans in 100+ countries to experience a performance they could never attend in person.
Interactive virtual concert features let remote fans vote on setlist changes and interact in ways impossible at physical shows.