Chatbot Marketing
Using conversational AI to engage prospects, qualify leads, and guide customers through marketing funnels.
Definition
Chatbot marketing uses automated conversational interfaces to engage website visitors, answer questions, qualify leads, and guide users through conversion paths. Modern chatbots range from simple rule-based flows to sophisticated AI-powered assistants that understand natural language and context.
These tools operate 24/7, handling multiple conversations simultaneously while collecting valuable data and qualifying leads for sales teams.
Why It Matters
Chatbot marketing enables immediate engagement when visitors are most interested, dramatically improving response times and qualification rates. Well-designed bots can qualify leads, book meetings, and answer FAQs without human intervention.
The technology is particularly valuable for scaling customer engagement without proportionally scaling support costs.
Examples in Practice
A software company uses a chatbot to qualify website visitors, routing enterprise prospects to sales while directing small businesses to self-service.
An e-commerce site implements a chatbot that helps shoppers find products, answers sizing questions, and recovers abandoned carts.
A B2B company uses conversational marketing to book demo meetings directly through chat, increasing demo bookings by 40%.