Content Capture
Professional recording of event sessions for later use in marketing and attendee follow-up.
Definition
Content capture refers to the professional recording and production of event content—keynotes, sessions, panels, and other programming—for use beyond the live event. This includes video, audio, and sometimes AI-generated transcripts and summaries.
Captured content extends event ROI by providing value to those who couldn't attend, serving as marketing assets, and creating on-demand libraries. Quality capture requires planning for audio/video, lighting, graphics integration, and post-production editing.
Why It Matters
Events generate tremendous content value that typically disappears after the moment. Professional content capture converts ephemeral presentations into lasting assets that continue generating value.
For event organizers, content capture extends audience reach, creates marketing assets, and can even become a revenue stream through on-demand access.
Examples in Practice
A conference offers on-demand access to all sessions as a premium tier, generating additional revenue while serving attendees who couldn't make every session.
An annual summit captures all keynotes and repurposes excerpts throughout the year for social content and sales enablement.
A company captures its user conference sessions and gates them for lead generation, continuing to generate leads for months after the event.