Qualifying Run
A limited theatrical release meeting minimum requirements for award eligibility.
Definition
A qualifying run is a theatrical exhibition meeting the minimum requirements for award consideration—typically one week in a specified market like Los Angeles. These requirements ensure that nominated films have been publicly accessible, maintaining awards' connection to theatrical tradition.
Different award bodies maintain different qualification standards, requiring strategic planning for campaigns targeting multiple honors.
Why It Matters
Qualification requirements shape distribution strategies for awards-focused releases. Films must balance optimal commercial release patterns against qualification deadlines and requirements.
Understanding these rules is essential for anyone involved in awards campaign planning.
Examples in Practice
Netflix films require brief theatrical runs to qualify for Oscars despite primarily streaming distribution. Foreign films must meet specific US theatrical requirements for Best International Feature consideration.
Pandemic-era rule modifications temporarily relaxed theatrical requirements, but traditional standards have largely returned.