Clip
A media mention or piece of coverage that can be saved and shared.
Definition
A clip (or clipping) is any piece of media coverage—print article, broadcast segment, online mention, or podcast appearance. PR professionals collect clips to demonstrate campaign results, build client credibility, and analyze media sentiment.
Originally referring to physically clipped newspaper articles, the term now encompasses all forms of media mentions tracked through monitoring services.
Why It Matters
Clips are the tangible output of PR efforts. Building a strong clip book demonstrates value to clients and provides assets for marketing and sales enablement.
Quality clips from respected outlets carry more weight than quantity from minor sources.
Examples in Practice
A campaign clip report showing 50 placements across tier-one and trade publications.
Using clips in sales presentations to demonstrate client credibility and media recognition.
Tracking clip sentiment to understand whether coverage skews positive, neutral, or negative.