Event Lead Capture
Systems for collecting and qualifying prospect information from trade shows and events.
Definition
Event lead capture encompasses technology and processes for collecting prospect information at events. This includes badge scanning, lead retrieval apps, interactive kiosks, and qualification systems that gather context beyond contact details.
Effective lead capture integrates with CRM systems for immediate follow-up and includes qualification data to prioritize leads.
Why It Matters
Trade shows are significant investments—lead capture determines ROI. Fast, accurate capture with qualification data enables effective follow-up while the interaction is fresh.
Organizations with sophisticated lead capture convert event investment into pipeline at far higher rates than those relying on business cards.
Examples in Practice
A sales team uses lead capture app with custom qualification questions, syncing to CRM in real-time.
A booth implements interactive content that requires contact submission to access valuable resources.
An exhibitor team reviews and prioritizes leads each evening, with hot leads receiving same-day follow-up emails.