Stakeholder Mapping
The process of identifying and categorizing all parties who could influence or be affected by a communication strategy.
Definition
A systematic approach to identifying internal and external groups that have interest in or influence over an organization's reputation and operations.
Involves categorizing stakeholders by influence level, communication preferences, and potential impact on business objectives.
Why It Matters
Ensures comprehensive communication strategies that address all relevant audiences, preventing oversight of critical relationships.
Helps prioritize resources and tailor messaging for maximum effectiveness across different stakeholder groups with varying interests.
Examples in Practice
A pharmaceutical company mapping patients, doctors, regulators, investors, and advocacy groups before a drug launch announcement.
A tech company identifying employees, customers, partners, competitors, and regulators during a major acquisition announcement.
A retailer cataloging customers, suppliers, community leaders, and environmental groups before announcing new sustainability initiatives.