Evergreen
Content or stories that remain relevant regardless of current news cycles.
Definition
Evergreen content remains relevant and timely regardless of when it's published, unlike news-driven content tied to specific events. Evergreen stories can be pitched and published whenever journalists have space, making them valuable for filling coverage gaps.
Examples include how-to guides, trend analyses, expert advice, and human interest features. Evergreen content continues generating value long after initial publication.
Why It Matters
Evergreen content provides pitching flexibility and long-term value. When news pegs aren't available, evergreen angles can still generate coverage.
Building evergreen pitch angles provides options beyond reactive news-driven PR.
Examples in Practice
A "how to choose the right financial advisor" pitch usable any time of year.
Evergreen thought leadership content repurposed across multiple publications over months.
Combining evergreen angles with timely hooks for stronger pitch relevance.