Film Distribution
The process of making a completed film available to audiences through various channels.
Definition
Film distribution involves getting finished films to audiences through theatrical release, streaming platforms, broadcast, video-on-demand, and physical media. Distributors acquire rights, plan release strategies, and manage the complex logistics of market-by-market rollouts.
Distribution deals vary widely—from all-rights acquisitions to platform-specific licenses. Revenue models include theatrical box office, streaming licensing fees, advertising, transactional purchases, and subscription allocations.
Why It Matters
Distribution determines whether films find audiences and generate returns. Even brilliant films fail without proper distribution strategies and market access.
The streaming revolution has transformed distribution economics, creating new opportunities while disrupting traditional theatrical windows and revenue models.
Examples in Practice
A festival darling secures a streaming platform acquisition that provides immediate global reach plus a limited theatrical release for awards consideration.
A studio tentpole plans a coordinated global release across 50+ markets, timing openings to maximize box office while battling piracy.
An independent distributor builds a curated platform for arthouse films, serving underserved audiences while developing loyal subscribers.