Classical & Orchestral Music Promotion

Classical and orchestral music promotion requires an approach rooted in the traditions and institutions that define the genre. Concert reviews in major newspapers, features in Gramophone and BBC Music Magazine, and relationships with concert halls, orchestras, and arts foundations all play critical roles. AMW understands the classical music world and the specific pathways to building a sustainable career within it.

The classical music landscape has evolved with the growth of streaming, and platforms like Apple Music Classical and Spotify's classical editorial playlists now supplement traditional discovery channels. We combine time-tested classical promotion methods with digital strategies that meet contemporary classical audiences where they listen, creating campaigns that honor tradition while embracing innovation.

Whether you are a concert pianist seeking international engagements, a composer premiering a new work, or a chamber ensemble building a recording career, AMW provides the specialized promotion that classical music demands. We work with soloists, ensembles, orchestras, composers, and classical labels to create campaigns that build reputations and fill concert halls.