Entertainment Music Promotion

Latin Music Promotion

Tap into the explosive growth of Latin music with promotion strategies that reach bilingual audiences across streaming, radio, and social media.

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200+

Latin Artists Promoted

80M+

Streams Generated

400+

Radio Adds Secured

95%

Campaign Satisfaction

Why Choose AMW for Latin Music Promotion

Latin music is the fastest-growing segment of the global music industry, with reggaeton, regional Mexican, and Latin pop artists consistently dominating streaming charts worldwide. AMW helps Latin artists capitalize on this momentum with promotion strategies designed for the bilingual, cross-cultural audiences that define today's Latin music landscape.

Our Latin music promotion covers the full spectrum of the genre, from reggaeton and Latin trap to cumbia, bachata, regional Mexican, and Latin pop crossovers. We understand the unique media ecosystem that serves Latin music audiences, including Spanish-language radio networks, bilingual streaming playlists, and the social media platforms where Latin music trends originate.

Whether you are a reggaeton producer in Puerto Rico, a regional Mexican artist in Los Angeles, or a Latin pop singer anywhere in the world, AMW builds campaigns that reach your audience wherever they listen. We combine Spotify Baila Reggaeton pitching, Univision and Telemundo media relations, Spanish-language radio promotion, and TikTok campaigns to deliver comprehensive Latin music promotion.

Challenges

Navigating the bilingual market with audiences split across English and Spanish-language platforms
Competing for attention in a rapidly expanding Latin market with major label dominance
Breaking out of regional Latin markets to reach the broader U.S. and global Latin audience
Securing coverage in both Latin-focused and mainstream English-language media outlets
Adapting promotion strategies for distinct Latin subgenres with different audience behaviors
Building cross-cultural appeal without diluting the authenticity that Latin audiences demand

Our Solutions

Bilingual campaign strategies that target both Spanish and English-language media and playlists
Spanish-language radio promotion across Univision Radio, SBS, and Latin format stations
Latin streaming playlist pitching to Baila Reggaeton, Viva Latino, and editorial Latin lists
Latin music press coverage on Billboard Latin, Remezcla, Mitú, and Latin entertainment media
TikTok and Instagram campaigns leveraging the Latin music community's massive social presence
Cross-cultural positioning strategies for Latin artists seeking English-language crossover success

Latin Music Promotion Services

Specialized music promotion solutions tailored for your industry

Latin Radio Promotion

Campaigns targeting Latin urban, tropical, regional Mexican, and Latin pop radio formats

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Latin Playlist Pitching

Submissions to Viva Latino, Baila Reggaeton, and editorial Latin playlists on all platforms

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Latin Press Coverage

Features on Billboard Latin, Remezcla, People en Español, and Latin entertainment media

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Bilingual Social Campaigns

TikTok, Instagram, and YouTube promotion targeting bilingual Latin audiences in the U.S. and beyond

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Crossover Strategy

Positioning Latin artists for English-language mainstream breakthrough and crossover success

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Why Work With AMW

Bilingual team with deep understanding of Latin music culture and market dynamics

Relationships with Spanish-language radio programmers, Latin streaming curators, and media outlets

Experience promoting across all Latin subgenres from reggaeton to regional Mexican

Understanding of the U.S. Latin market, Latin America, and global Spanish-speaking audiences

Our Process

A proven approach to delivering exceptional latin music promotion results

Market Assessment

Evaluate your position within the Latin music landscape, target demographics, and geographic markets

Bilingual Strategy

Build campaigns that reach both Spanish and English-speaking audiences through appropriate channels

Multi-Platform Launch

Coordinate radio, streaming, press, and social campaigns across Latin and mainstream channels

Cultural Activation

Leverage Latin music events, cultural moments, and community engagement opportunities

Growth Scaling

Expand from regional success to national and international Latin audiences

Market Assessment

Evaluate your position within the Latin music landscape, target demographics, and geographic markets

Bilingual Strategy

Build campaigns that reach both Spanish and English-speaking audiences through appropriate channels

Multi-Platform Launch

Coordinate radio, streaming, press, and social campaigns across Latin and mainstream channels

Cultural Activation

Leverage Latin music events, cultural moments, and community engagement opportunities

Growth Scaling

Expand from regional success to national and international Latin audiences

Who We Work With

Our latin music promotion expertise serves a wide range of clients

Reggaeton and Latin trap artists Regional Mexican artists and bands Latin pop vocalists and singer-songwriters Cumbia, bachata, and salsa performers Latin artists seeking U.S. crossover success Bilingual artists bridging Latin and mainstream markets

Frequently Asked Questions

Do you promote all types of Latin music?

Yes. We promote across the full Latin music spectrum including reggaeton, Latin trap, regional Mexican (banda, corridos, norteno), Latin pop, cumbia, bachata, salsa, merengue, vallenato, and Latin alternative. Each subgenre has distinct media channels and audience behavior, and we customize campaigns accordingly.

Can you help with Latin radio promotion in the U.S.?

We run targeted campaigns on Latin radio formats including Latin urban, tropical, regional Mexican, and Latin pop. We work with major Latin radio networks including Univision Radio and SBS, as well as independent Latin format stations. Latin radio remains extremely influential for reaching the U.S. Hispanic audience.

How do you handle bilingual promotion campaigns?

Our team creates dual-track campaigns that simultaneously target Spanish-language and English-language media, playlists, and social channels. We craft bilingual press materials and social content, and strategically position artists for both Latin and mainstream audiences without compromising authenticity in either market.

Can you help a Latin artist cross over to the English-language market?

Crossover strategy is one of our specialties. We develop positioning plans that introduce Latin artists to English-language media, playlists, and radio while maintaining their core Latin audience. This involves strategic collaborations, bilingual content, and targeted mainstream media outreach.

What social platforms are most important for Latin music?

TikTok and Instagram are the primary discovery platforms for Latin music, with Latin content consistently outperforming other genres on both. YouTube remains crucial for music videos and lyric videos in the Latin market. We create platform-specific strategies that leverage the visual and dance-oriented content Latin audiences prefer.

Ready to Elevate Your Latin Music Promotion?

Let's discuss how our specialized latin music promotion expertise can drive results for your brand. Tailored strategy for your goals.

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