There has not been a musician in history that has succeeded without some sort of promotion. Internet radio airplay helps thousands of artists sell their music to audiences all over the world, from anywhere in the world.

Additionally, when artists use digital airplay, they’re able to see who is playing their music, which helps them to learn the demographics of their audience more precisely. Having more detailed metrics on their artists gives them the ability to determine which singles have more potential to be hits and which regions would have the largest response to it.

Targeting new and existing fans is easier than ever with internet radio airplay. On the most basic level, each artist is aligned on stations with similar, popular artists and playing your music to their audience. With additional premium targeting, we are able to get even more specific about the audience demographics who hear your music.

Internet radio airplay saves time and money by running your music from one online space. It also has no geographic limitations and fewer advertisements than traditional radio. Listeners can tune in to their favorite stations from anywhere in the world without being subject to environmental errors (such as the poor strength of radio towers, etc.). This also means better audio quality, so your audience can hear your music the way it’s meant to be heard.

Internet radio is responsible for almost 80% of listening hours in regards to music, 70% of that usage coming from the mobile market. This means that more than half of an artists potential audience is using this to listen to their favorite music. That also makes this a perfect opportunity for artists who do not reside in highly populated areas and are therefore less likely to reach a large audience even if they were to get their music played on a traditional radio station.