Food & Beverage Crisis Communications

We can deploy initial recall communications within four hours and have full multi-channel recall notifications live within twelve hours. Our team maintains pre-built recall communication templates and distribution lists for major retailers, and we coordinate directly with your regulatory affairs team on FDA notification requirements.

We deploy immediate social media monitoring and response protocols. Our team drafts rapid holding statements, engages directly with concerned consumers, coordinates with platform trust and safety teams on misinformation, and escalates to traditional media outreach to ensure accurate reporting before viral content becomes the dominant narrative.

Yes. We maintain relationships with communications teams at major grocery chains and food service distributors. During recalls, we provide retailers with approved messaging, shelf removal notices, customer service scripts, and refund procedure details to ensure consistent information across all points of sale.

We coordinate with your legal team and food safety experts to manage public communications during active CDC investigations. We draft statements that demonstrate concern for affected consumers and cooperation with authorities without admitting causation before investigation conclusions.

Post-recall recovery includes third-party food safety audits and certifications, facility transparency initiatives such as virtual tours, enhanced quality control messaging, consumer guarantee programs, and earned media campaigns highlighting safety investments. Most food brand recovery campaigns span three to six months.

Yes. Allergen mislabeling is one of the most serious food safety crises because of the potential for severe reactions and fatalities. We manage urgent recall communications, coordinate with FDA on classification level, and deploy targeted outreach to allergy advocacy groups and healthcare providers.