Healthcare Crisis Communications

Our healthcare crisis team activates within two hours of initial contact. We have pre-built messaging frameworks for common healthcare scenarios including patient safety events, data breaches, and regulatory actions that allow us to deploy initial holding statements immediately while developing comprehensive response strategies.

Every statement, press release, and social media post goes through our HIPAA compliance review process. We work closely with your legal team and privacy officers to ensure no protected health information is disclosed while still providing the transparency that media and the public expect during healthcare incidents.

We manage the full spectrum including patient safety incidents, FDA recalls, clinical trial failures, data breaches, infectious disease outbreaks, malpractice litigation, physician misconduct allegations, hospital closures, and regulatory enforcement actions from CMS, state health departments, and the Office of Inspector General.

We develop the communications strategy that supports your regulatory response but do not act as regulatory counsel. We coordinate closely with your legal team to ensure public messaging aligns with FDA submissions, recall notices, and any consent decree requirements to prevent contradictory statements.

Post-crisis recovery involves a multi-phase approach: immediate stabilization of media coverage, proactive community engagement, patient testimonial campaigns, clinical quality reporting, executive thought leadership placements, and ongoing media monitoring. Most healthcare reputation recovery campaigns span six to twelve months.

Yes. We conduct tabletop crisis simulations, media training for clinical and executive leadership, and develop comprehensive crisis communication plans with pre-approved messaging templates for common healthcare scenarios. Preparedness programs typically include annual refresher sessions and plan updates.

Healthcare crisis retainers range from $10,000 to $25,000 per month depending on organization size and risk profile. Active crisis response is billed at a project rate determined by severity and duration. We offer crisis preparedness packages starting at $15,000 that include planning, training, and template development.